Your voice matters -
let me punch it up.
A broad selection of relevant work. Enjoy, fair readers.
For two years, I was the lead editor & writer for Newzoo, a data provider for PC and console game makers. In this role, I overhauled the content strategy, wrote reports that swayed industry narratives, produced heaps of blogs, newsletters, and tinier stuff, maintained the brand's site, and retooled its tone of voice. I also more recently helped Yodo1, a mobile gaming company, sharpen its content marketing efforts and improve pillar content. Here you'll find a few of the biggest content wins from both tenures.
NEWZOO & YODO1
Writing at the heart
of video games
Lead Editor & Writer
Content Marketing Consultant
Industry-shaking reports
Behold! My crowning achievement at Newzoo was managing the production of our first-ever report tracking the state of PC and console gaming. Aside from editing every word (and writing many of my own), I managed analysts, marketers, and designers to get this volume out the door and into industry hands. It was downloaded thousands of times, created many opportunities for our sales team to engage with top-tier clients, and moved the needle on several big deals.
Newzoo is best known for its Global Games Market Report, an annual look at where the video game market's at and what to expect in the coming years. It's a 200-page giant and part of the company's data subscription. I edited this behemoth two years running and produced a free preview version and promotional content around it.
While Newzoo is the global leader in PC and console data, the powers that be sometimes like to venture farther afield. This report was all about brand activations and partnerships between video games and the broader entertainment landscape. And it was the first report I wrote and edited for Newzoo. Pretty good for my first task, if I do say so myself.
Yodo1 is an established leader in the mobile game publishing space, and now the brand is carving out a powerful position in IP licensing for the mobile gaming realm. That means uniting wicked fun, small-screen games with beloved properties from screens of all other types (and physical media, too). Like, what if Optimus Prime crash landed in a tower defense game? Or a viral cartoon spider invaded a game where you play ants? Anyhow, I helped write the brand's new IP Licensing Playbook and the pillar content around the release.
Maintaining an editorial cadence
Aside from producing popular industry reports, I kept Newzoo's resources page running with blog articles, monthly rankings of top PC and console games, guest articles and reports, interviews, and oodles of other fun content.
Everything from 2023 and 2024 carries my editorial trace. If you head to the Newzoo blog and see an article published in that timeframe, I either wrote it, edited it, or both. And you can bet that I managed the process from brief to metric tracking.
Email marketing success!
Newzoo's most powerful form of content marketing was newsletters and direct email blasts. I wrote and edited nearly all of these for two years, refining the tone significantly, adding touches of fun, and growing the readership steadily in collaboration with Newzoo's singularly great campaign manager,
Copy optimization (making stuff better)
Content marketing and management were my main jams, but I also wrote and edited tons of sales and UX/UI copy across most commercial pages and the Platform (where our products live) itself.
For Yodo1 specifically, I edited the licensing arm's new commercial page, including a few fun callouts like the one you see on the left. If you can believe it, I let myself write CTAs and buttons using Title Case, but I'll always prefer sentence case. Anyhow, the important thing is that I improved readability, clarity, precision, and SEO metrics while also infusing as much fun as I could.
In 2025, I joined the organizational team for IMPRO Amsterdam, one of the biggest and oldest improvised theatre events in Europe. In this super fun volunteer role, I edited press releases, developed social media campaigns, and helped refine key messaging to delight all audiences. From folks well-versed in the improvised arts to new initiates to what improv can offer.
IMPRO Amsterdam
Reaching new audiences for improv theatre
PR & Marketing
Developing content marketing strategies for improvisers and arts patrons
Most folks don't really know what improvised theatre is, and that can be problematic for giant festivals hoping to sell out a week's worth of shows and educational sessions. There's where I helped! For the festival, I sharpened the overall messaging, created email marketing and social media campaigns, edited press releases and product descriptions (we have merchandise!), and wrote web copy.
I enjoyed a stint at Hubs (now Protolabs Network) as a marketing editor and writer. My chief responsibility was optimizing the company's Knowledge Base, a repository of manufacturing insight that acted as a lead generator and thought leadership source. In my role, I enhanced all the content and boosted traffic to the site.
HUBS
Writing in the
decentralized
manufacturing realm
Marketing Editor & Writer
Alongside my work as the spider at the center of the Knowledge Base web, I also wrote other marketing content for Hubs, including case studies, blogs, and other content across all of our channels.
Engineering premium camera accessories for Leica enthusiasts
Manufacturing for the silver screen - how SnorriCam unites us and Hollywood
Pride Month 2022 - Introducing the Protolabs Network Drag Race
Blogging and case studying
ACT COMMODITIES
Content and product marketing in the sustainability world
Marketing Writer
Ever heard of environmental commodities trading? Neither had I until I joined ACT Commodities' marketing team as their first writer. For ACT, I wrote product decks, social media posts, blogs, and lots of internal comms. I also helped direct ACT's rebrand and rewrote the entire website. Most fun? I learned how to tell the stories behind carbon credits and guarantees of origin.
A few examples from my time as an internal copywriter and digital community specialist at the location tech company TomTom. Here you have a few banners, a few emails, and a surprise bit of footwear.
TOMTOM
Internal comms
& campaigns
Copywriter & Digital Community Specialist
TomTom Hackathon Socks
Prose to warm your ankles with.
"Meet the entrepreneurs aiming to tackle the textile industry by giving clothes 'a second life' "
An interview with two incredible founders in Amsterdam
"Behind Amsterdam’s strong ecosystem and the organizations that got it there"
A feature piece all about Amsterdam's startup ecosystem
"What does it really mean to win as a startup today?"
Ann Rosenberg, a former VP at SAP Next-Gen and innovation superhero, teaches you how to reshape what it means to win
STARTUP GUIDE
Long reads on entrepreneurs & the places that made them
Freelance Journalist & Senior Staff Writer
Here you'll find many examples from my tenure as a freelance journalist and senior staff writer for innovation editorial Startup Guide. In case you want a longer profile on a city or company, here are some longer-form profiles I did for Startup Guide.
Startup Guide Amsterdam
I like to say that I wrote the book on Amsterdam's innovation ecosystem. While I didn't write every article in this testament to awesome Dutch startups and founders, I was the lead writer and edited a bunch of it. So, let's say I wrote a big share of the book on Amsterdam's innovation ecosystem.
Startup Guide Japan
Every guide is a monumental effort, but this one was a doozy. I contributed a bunch of writing here, but really, the project is bigger than any one writer. I'm just hyped to have helped it come to life.
I conducted interviews and wrote much of the copy for GoodUp’s e-book Purpose Expert Reads Volume 2. It’s one of my favorite projects to date, as it highlights incredible people and their impactful work. Definitely give it a read.
GOODUP
An inspirational little ebook
Miscellaneous blogging in tech & credit-building
I've written a bunch about startups, technology and sustainability. Much of it appears above in the interviews and journalism section, but here are some other writing goodies.
"How SignLab is teaching the world to sign"
This story about an intrepid, truly impactful startup appears in the brand new Impact Index, a Startup Guide project that collects and showcases authentically impactful startups and organizations. Definitely check it out, starting with one of my wee stories.
"What to watch out for when founding a company with friends"
You and your friends have a cool idea for a startup? Here's what to watch out for.
“Ways to manage finances as a couple”
Harvard University Employee’s Credit Union wisdom on managing finance with your romantic partner